On Monday May 2nd, Jen had the privilege of speaking at New York University's Heyman Center about the success of Cycle for Survival. Jennifer spoke in front of about 100 people about what she believes are the ingredients that create the truly "special sauce" that Cycle for Survival has become.

Jennifer talked about what she believes are the critical elements that help events/charities break out of the clutter of the marketplace and the common mistakes that many philanthropists and marketers make in their desire to rush into social media.